That Flower Feeling Shines at Floriexpo 2025 with Boot Camp, Golden Hour Fundraiser, Consumer Activation, and Self Care Lounge

San Marcos, CA – That Flower Feeling (TFF), the industry’s leading advocate for making flowers part of everyday self-care, is thrilled to announce its dynamic presence at Floriexpo 2025, North America’s premier B2B floral event. From June 4–6 at the Broward County Convention Center in Fort Lauderdale, TFF will engage attendees with innovative education, immersive experiences, and meaningful connections designed to elevate the floral industry and inspire consumers nationwide.

TFF at Floral Boot Camp: Industry Collaboration & Consumer Connection

That Flower Feeling is proud to participate in the highly anticipated Floral Bootcamp on June 4. This year, we are honored to lead a featured panel discussion titled “Growing Floral Sales Together: The Impact of the Unit Sales Program.”

The session will be moderated by TFF Managing Director Vanessa Leite and include a dynamic group of influential leaders from across the floral industry including Aura Faxon, Aileen Flicki, Bradley Gaines, and Jens Williford. Together, they will share insights on how collaborative marketing and unified messaging are driving floral consumption and positioning flowers as an essential element of self-care. Attendees will walk away with practical strategies for connecting with today’s consumers and leveraging the momentum of collective industry initiatives like That Flower Feeling.

In addition to the panel, the Bootcamp offers interactive workshops and expert-led sessions, with all participants receiving a certificate of attendance recognizing their commitment to professional development in the floral sector.

Golden Hour Welcome Party Presented by That Flower Feeling

As the sun sets on June 4, That Flower Feeling invites the floral industry to unwind at the Golden Hour Welcome Party, beginning at 5:30 PM at the Hilton Fort Lauderdale Marina.

Presented by That Flower Feeling, this elegant yet vibrant networking event offers attendees a unique opportunity to connect with the TFF brand and explore its “Self Care Made Easy” campaign up close.

Guests will enjoy live music, gourmet hors d’oeuvres, and signature cocktails while mingling with friends, colleagues, and industry leaders in a relaxed, waterfront setting.

The evening is thoughtfully designed to spark meaningful conversations and highlight how TFF is reshaping the dialogue around everyday flower use—bringing self-care and floral enjoyment into perfect harmony.

Consumer Activation & Self Care Lounge

Within Floriexpo, TFF will host a vibrant Consumer Activation and Self Care Lounge-a dynamic, interactive space where attendees can experience firsthand the power of flowers in daily wellness routines. The lounge will feature live demonstrations, hands-on activities, and immersive opportunities to engage with the “Self Care Made Easy” campaign. Visitors are invited to relax, recharge, and discover new ways to incorporate flowers into their lives, reinforcing the message that self-care can be as simple as bringing blooms into your home.

That Flower Feeling is also excited to announce a special community activation following Floriexpo, and we’d love for you to be a part of it! We’ll be collecting leftover flowers from the show and creating beautiful bouquets to give away to the Fort Lauderdale community. This “That Flower Feeling Pop-Up” is a fantastic opportunity to spread the joy of flowers, promote our industry, and extend the positive impact of Floriexpo beyond the trade show.

Event Details:  

• Date: June 7, 2025  
• Location: Stranahan House parking lot, 335 SE 6th Ave, Fort Lauderdale, FL 33301  
• Time: 9:00 AM – 12:00 PM ET

How You Can Help:  

We are seeking support to make this activation a success. Instead of monetary contributions, we are asking our generous sponsors and industry partners to consider sending hands-your employees-to assist with the following key activities:

• Flower Collection (June 6): On the last day of Floriexpo, we need volunteers to help collect leftover flowers from exhibitor booths. This will involve gathering flowers and transporting them to a designated collection point within the venue.
• Flower Loading (June 7 – Morning): The following morning, we require assistance with loading the collected flowers onto our transport vehicles (flower trucks), involving some lifting and careful handling of floral materials.
• Bouquet Assembly (June 7 – Morning/Afternoon): At the activation site, volunteers will help our team wrap the collected flowers into beautiful bouquets for distribution.

This is a unique opportunity for your team to contribute directly to a meaningful community event, showcase the generosity of the floral industry, and witness the joy that flowers bring to people firsthand.

If you are able to send employees to participate in these activities, please let us know the number of people who can assist and their availability for the specified dates and times by emailing Vanessa@thatflowerfeeling.org by May 24, 2025. We will then provide a detailed schedule and any other necessary information.

Join Us at Floriexpo 2025

Whether you’re seeking education, inspiration, or connection, That Flower Feeling’s lineup at Floriexpo 2025 offers something for everyone. Don’t miss this opportunity to invest in your professional growth, support a powerful industry cause, and experience the transformative joy of flowers.

For more information on TFF’s events at Floriexpo 2025 or to register, visit www.floriexpo.com

About That Flower Feeling  

That Flower Feeling is a digital-first marketing association dedicated to promoting the everyday use of flowers in the United States. Through campaigns like “Self Care Made Easy,” TFF inspires consumers and supports the floral industry by making flowers an essential part of self-care routines.