CHICAGO – Stop by Booth #1261 in the Fresh Marketplace pavilion at the United Fresh show June 10-13 at the McCormick Place Convention Center in Chicago to find out why NatureSweet is the nation’s leading producer of flavor-packed small tomatoes.
The full lineup of NatureSweet tomatoes will be on display and available for sampling. Experience why with NatureSweet, there is no need to pick and choose: each and every specially grown fruit is vine-ripened and hand-picked at the peak of freshness. From seed to store, nothing is done which could compromise the taste, quality and freshness of NatureSweet tomatoes.
Drop by the booth to taste:
Cherriots: Bite-sized, flavorful snacking tomatoes in unique, award-winning packaging for the on-the-go consumer looking to snack healthily. About a dozen specially-grown micro-fruit fill each proprietary container.
Cherubs: The perfect salad tomatoes, each bite-sized fruit offers the perfect amount of sweetness.
Sunbursts: Golden tomatoes? Even sweeter and juicier than regular cherry tomatoes, these delicious golden orbs are designed for salads and snacking.
Glorys: The “biggest” of the small tomatoes, these beauties are great for cooking.
NatureSweet Chef Ali Mendez Clayton will show produce buyers how their customers can use these great-tasting small tomatoes to make elegant, great-tasting meals, from salads and salsas to appetizers and entrees. Be sure not to miss her Margherita pizza featuring Glorys, or her firecracker shrimp salad featuring Cherubs.
Small tomatoes are the fastest growing part of the tomato market in the country. Once practically unheard of and hard to find, small tomatoes now make up 30 percent of the fresh tomato market and shows no sign of slowing down. More than 75 percent of tomato consumers say they prefer small tomatoes.
“At the pace the small tomato market is growing, produce retailers should be dedicating at least half of their shelf space to small tomatoes,” said NatureSweet Marketing Director Michael Joergensen. “That’s why we’ve designed our packaging to not only be easy for the consumer to keep at home, but also easy for the retailer to display. Our products really pop in the produce aisle and the packaging maintains freshness.”
Other important NatureSweet facts:
Greenhouse grown: NatureSweet doesn’t worry about the weather; its tomatoes are grown from its own specially selected seeds in greenhouses where the temperature and moisture are controlled to produce the best-tasting tomatoes. The soil is made from crushed coconuts and the tomato plants are pollinated with real bees. Even the water is specially filtered to be tomato friendly. Happy, healthy tomato vines make tasty tomatoes.
Vine ripened: All of NatureSweet’s tomatoes are picked at the height of their flavor. Only the ripest tomatoes are harvested from the vine, chosen for their color, fragrance, firmness and weight so that they meet the expectations of even the most discriminating shopper.
Environmentally friendly: NatureSweet tomatoes are free of GMOs and the controlled greenhouse ecosystem ensures no issues with soil erosion, water evaporation, plant pests or other problems open-air farms have.
Innovative distribution and packaging: NatureSweet’s expedited transportation system swiftly distributes its tomatoes across the country in just a few days. This guarantees that its tomatoes maintain their “fresh-from-the-backyard-garden-flavor” all the way to the consumer’s kitchen. NatureSweet also has won awards for its innovations in packaging. Its tomatoes don’t bounce around on conveyor belts or the backs of trucks; they’re packaged to protect their freshness and taste. And they’re easy for both the retailer to display and the consumer to keep on the counter or in the fridge.
To find out more about NatureSweet, please visit NatureSweet.com. To set up an interview please get in touch with the contacts listed at the end of this release. Media are invited to step inside the company’s giant tomato-shaped booth which has a designated meeting space!
About NatureSweet®
NatureSweet Ltd. is the leading grower of premium, branded, best-tasting fresh tomatoes in North America. Always vine-ripened and hand-picked at the peak of freshness, only NatureSweet® tomatoes guarantee great taste all year round. NatureSweet tomatoes are carefully grown, harvested and packaged by more than 6,000 full-time associates, and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada and Mexico. Known for award-winning quality and innovative packaging, NatureSweet is also committed to having a positive social, environmental and economic impact on the communities in which they operate. NatureSweet Cherubs®, SunBursts®, Glorys™, Cherriots™ and Jubilees® are trademarks of NatureSweet Ltd. For more information about NatureSweet tomatoes, visit www.naturesweet.com.
Source: NatureSweet
