ALEXANDRIA, VA – Awards season is officially underway! The DC Ad Club presented a Silver 2014 American Advertising Award (ADDY award) recognizing creative excellence to the American Floral Endowment (AFE) for its original Murder, Sex and Greed animated awareness video. The video was developed to educate the floriculture industry about the positive impacts AFE makes on critical industry problems.
“We’re honored to receive this award for our outside-of-the-box video, which was produced to spread awareness of AFE to the floral industry,” Paul Bachman, AFE Chairman and President of Bachman’s, Inc., said. “The video was created to reach retailers, wholesalers, growers, importers and allied organizations, and we share this success with the entire floral industry.”
The competition received 647 entries from 87 agencies, design firms, in-house marketing departments, freelancers, interactive firms, production companies, PR firms and students. A panel of eight judges convened to review and score the entries based on creativity, originality and creative strategy.
The Murder, Sex and Greed video was one of 15 entries in the Animation or Special Effects category and took home one of the five Silver ADDYs awarded for the category.
The American Advertising Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation (AAF), its chapters and its districts. With 40,000 entries nationwide, the American Advertising Awards Competition is the advertising industry's largest and most representative competition for creative excellence.
Lights, camera, action! Watch the entertaining one-minute video online today and learn what murder, sex and greed have to do with floriculture.
About AFE
Watch AFE’s new Murder, Sex, Greed Awareness Video!
The American Floral Endowment is dedicated to advancing the industry through funding floriculture research, educational grants and scholarships. More than $15 million has been funded toward research projects benefiting the entire industry, and more than $500,000 has been funded in scholarships designed to attract and retain the future leaders of the industry. To learn more about AFE visit www.endowment.org or www.fb.com/americanfloralendowment.
About the DC Ad Club
Since 1918, the DC Ad Club has served as the premier industry organization for area advertising professionals. As a chapter of the American Advertising Federation (AAF), the DC Ad Club promotes integrity and excellence in advertising through professional development seminars, recognizes industry leaders and outstanding work and serves as the leading networking venue for the industry. The DC Ad Club membership represents all segments of the industry–clients, agencies, production companies and the media. Ad 2 DC, a subset of the DC Ad Club membership, represents and provides programming for young professionals (age 32 and under) in the industry.
Source: The American Floral Endowment
