As grilling season kicks off, here are five proven merchandising strategies to make your meat case a destination for shoppers looking to grill.
1. Include Beef in Weekly Featuring Activity
Seventy five percent of shoppers check the weekly circular before heading to the store, and when planning to grill, 14 percent of shoppers buy steaks on sale versus recipe-specific cuts. As shoppers to look for ways to save this summer, featuring beef will continue to be the most impactful way to reach these price-conscious shoppers.
To read the rest of the story, please go to: The Beef Checkoff
