The business of healthy and delicious natural super foods is growing. Some of these foods are being introduced for the first time in the U.S. The branding of such foods has never been more innovative and valuable, especially for The Pichuberry Company based in Phoenix, Arizona. The Pichuberry fruit is considered a super ingredient, sweet and tart in taste, with a slight similarity to a kiwi and the texture of a cherry tomato. It is a nutrient-rich, antioxidant-packed berry, native to Peru and the Lost Incan Civilization. Studies show the Pichuberry contains Withanolides, a rare group of antioxidants shown to reduce oxidative stress and support the immune system fight against carcinogens.
The Pichuberry Company is dedicated to furthering the applicability research for cancer and other chronic illness prevention through diet programs using the Pichuberry as a staple ingredient.
Not only is the Pichuberry high functioning, but is also very versatile. It can be used in many different applications including juices, nutria-bars, teas and more. It is also applicable to many recipes including salads, salsas, deserts, smoothies, and healthy snacks.
The Pichuberry Company has taken the brand a step further by making the fruit available is several different forms including the fresh fruit (retail), fresh fruit bulk(food service and processing), puree (juicing, smoothies), and freeze dried (nutri-bars, fruit snacks).
The Pichuberry Company has executed a strong launch of this amazing ingredient through the distribution of the fresh fruit as well as the manufacturing of the Pichuberry Infusion Juice (the first byproduct made from the Pichuberry). The company recently announced the development of additional Pichuberry byproducts including a freeze dried fruit snack, a nutri-bar, and other juices.
One may think of the Pichuberry efforts as a mirror to what has taken place with the Acai Berry and the Pomegranate as they were successfully marketed over a decade ago. The fact is that, by making the Pichuberry available in many different formats, it makes is convenient for other manufacturers and distributors to adopt the Pichuberry as part of their own business model.
Recent research suggests consumers spend money on healthy products that won’t break the bank and that taste good. Today’s consumer perception favors trends of natural diets and fresh juicing, swiftly solidifying the position of super foods as perceived factors for living longer and decreasing the likelihood of unwanted health conditions. This industry environment enables the Pichuberry Company to make a valuable impact in the food industry, not only for health food innovation, but also from an economical standpoint.
Here is some more background information about the Pichuberry Company:
- Developed in 2013 and completed 2013 with $210k in sales by acquiring major retail distribution for Safeway and Whole Foods in three west coast divisions late in the year.
- Projected $2.5 million by acquiring nationwide distribution in other major retailers supplying more than 2000 stores across the country.
In addition to its Global GAP Certified supply chain in South America, the company is working to perfect the greenhouse domestic production of the Pichuberry. The team is also committed to making a difference for particular causes around the world. A percentage of Pichuberry product sales will go directly to social responsibility project development.
Team Member Bio:
Michael Popescu—Michael is an Aerospace Engineer turned entrepreneur. Michael has extensive experience in new product design and market introduction in the Aerospace Industry. He participated in the Mechanical Systems design for the Google Lunar X-Prize competition organized by Raytheon, Carnegie Mellon University, and the University of Arizona. For Pichuberry, he is the CEO, responsible for assembling the international supply chain and developing the retail and food service accounts.
Manuel Villacorta- A nationally recognized award-winning nutritionist with more than 16 years of experience as a registered dietitian. Manuel is a respected and trusted voice in the health and wellness industry. Manuel is the founder of Eating Free, an international weight management and wellness program, and one of the leading weight loss and nutrition experts in the county. For Pichuberry, Manuel is the Chief of Public Relations and spokesperson for the Pichuberry. He is the face of the company as he coordinates the television, radio, chronicles, and social media rollout for Pichuberry.
Source: The Pichuberry Company
