MIAMI — David Austin Roses, a renowned English breeder of premium cut roses, today announced the introduction of its cut rose varieties for the United States wedding market. Capitalizing on the company's extensive, expert breeding history, David Austin Roses is launching a new website, social media channels, public relations program, and strategic business-to-consumer marketing campaigns to present its brand and premium varieties throughout the United States.
David Austin Roses will be a helpful resource for brides who are in the process of designing and planning beautiful wedding celebrations. Through the company's website, blog and online inspiration page, along with dedicated Pinterest boards, brides will have the opportunity to learn about popular new rose varieties, wedding themes, evolving color trends, bouquet styles, boutonnière options, in-vogue flower girl concepts, tabletop and altar flower décor, and floral designs for ceremonies and receptions.
The website and social networking outlets will also showcase comprehensive wedding planning ideas and resources for brides. This will involve trend-based wedding cake selections, wedding dress fashions, venue recommendations, and photography concepts and ideas. There will also be advice and tips from renowned wedding planners from key cities and destination wedding locations coast to coast.
Floral designers and retailers will also have the ability to stay abreast of the latest cut flower trends and news from David Austin Roses by way of the company's website and social media channels.
David Austin Roses will be partnering with other wedding industry professionals in designated marketplaces to enlighten brides and others with creative and developing wedding information. David Austin Roses' objective is to create relationships with wedding dress retailers, photographers, wedding planners, florists and floral designers, and wedding venue owners, with a goal of serving as a collective and informed resource for brides, bridesmaids, and anyone with interest in planning weddings.
Ongoing press campaigns will be executed during 2014 to communicate David Austin Roses' news information, new variety profiles, events and happenings, and strategic alliances to the media. Editors of significant wedding magazines, related blogs, and other online or print publications will be provided select variety samples of the cut roses so they can experience them firsthand. Cut roses will be made available to key media members for photo shoots and editorial planning purposes.
To learn more, log onto to the following URLs:
Website: http://davidaustinrosesusa.com
Online Inspiration: http://davidaustinrosesusa.com/category/inspiration
Blog: http://davidaustinrosesusa.com/category/blog
Pinterest: https://pinterest.com/daustinroses
Source: David Austin Roses
