Midan Shares 5 Reasons to Keep Educating Consumers
December 9, 2024 | 1 min to read
With age comes wisdom, a sentiment echoed by the founders of Midan Marketing as they celebrate their 20th anniversary. Initially formed by accident, co-founders reflect on their two decades in the meat industry, realizing that the education of meat consumers is an ongoing journey. Their experiences highlight that understanding consumer needs and preferences evolves, reinforcing a commitment to continuous learning and adaptation in marketing strategies.
With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom.
This month Midan Marketing turns 20! Since we consider ourselves an “accidental” agency (my partner and I started working together and eventually realized we had become an agency!), this accomplishment is not lost on me or Michael Uetz, the “Mi” in Midan. The collective experience of 20 years of marketing within the meat industry does, however, provide food for thought. As we looked back across the past two decades something really struck me: The education of meat consumers is never, ever done.
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