Consumers, Florists Differ on Floral Arrangements
November 27, 2023 | 1 min to read
A recent study by researchers at North Carolina State University reveals that consumer preferences in floral arrangements often diverge from traditional florist designs. Consumers prioritize specific flower species, especially roses, which they are willing to pay a premium for, while showing minimal interest in chrysanthemums, commonly associated with Mother’s Day. Additionally, consumers emphasize the symmetry and color balance of the arrangements, suggesting a significant gap between consumer expectations and florist training.
Consumer preferences in floral arrangements don’t necessarily match the designs that florists are taught to make, according to a new study by researchers at North Carolina State University.
Particular flower species are important to consumers, while they also pay attention to the overall symmetry of the arrangement as well as the colors presented, the research suggests.
Specifically, the study shows that surveyed consumers absolutely love roses – and are quite willing to pay more to have them included in floral arrangements – while having little use for chrysanthemums, a Mother’s Day staple.
To read the rest of the story, please go to: North Carolina State University