Flowers Are Habit Forming

The iconic “Got Milk” advertising campaign is celebrating it’s 25 anniversary this year. According to an interview in Fast Company magazine, the team that worked on the campaign did a very novel exercise to prepare themselves to build the campaign.

They created a focus group which was not allowed to drink any milk for one week. The experiences of the focus group guided the team to create the slogan, “Got Milk?”  Participants relayed all their struggles, ranging from not having milk in their coffee, to trying to feed their kids cereal with no milk.

As a flower enthusiast, I decided to try this experiment with flowers. Working at a flower farm, it is safe to say I have flowers in my home nearly every day of the year. So for the last ten days, I went without, to see if I would notice or if it would effect my life.

To read the rest of the story, please go to: Sun Valley Group's Flower Talk