Dairy Study: Consumers Think Plant-Based Milks Nutritionally Equivalent

Citing data that shows consumers believe plant-based milk products are nutritionally equivalent to cow's milk, National Milk Producers Federation President and CEO Jim Mulhern this week called on the Food and Drug Administration to end what he called "deceptive labeling of fake dairy products."

In a survey by IPSOS, commissioned by Dairy Management Inc.:

? 73 percent of consumers believed that almond-based drinks had as much or more protein per serving than milk. Milk has eight times as much protein, NMPF said.

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