FPFC Announces New Format For 2019 Expo
October 25, 2018 | 2 min to read
ANAHEIM, CA – Following the tremendous success of the 2018 Southern California Fresh Produce & Floral Expo and as part of overall strategic planning for the organization, the Board of Directors of the Fresh Produce & Floral Council (FPFC) has decided to consolidate the Northern and Southern California Expos into a single show in 2019. That show, to be held in Anaheim, CA, on July 16, 2019, will be rebranded with a new logo as The FPFC Expo.
“We have built such a successful show in Anaheim,” says FPFC President Carissa Mace, “that it seemed counterproductive to keep the Northern California market separate from it. Our exhibitors from the Northern California area can now benefit from the attendance of more retailers from more areas, a greater school and institutional presence, and the increased networking available at the Opening Night Adventure.”
The addition of the Opening Night Adventure is one of the aspects of The FPFC Expo that makes it such a success among retailers. Executive retail attendees are treated to a private experience inside Disney’s California Adventure Theme Park that includes dinner, photo opportunities with Disney characters, a private viewing area for Disney shows, and other entertainment. The FPFC provides travel allowances for out of area retailers to attend The FPFC Expo and the Opening Night Adventure.
“We are building The FPFC Expo into a can’t-be-missed event for retail, foodservice and suppliers—even beyond the California market,” says Expo Committee Chair Kori Martin of The Oppenheimer Group.
“Consolidating the two shows into one Expo will bring together an even larger vendor and retail community and provide exciting new sponsorship opportunities that will elevate our sponsors’ brands,” Martin says, citing a new floor layout that encourages attendees to spend more time at each booth and new sponsor packages that provide more versatility and visibility for Expo sponsors.
For more information on The FPFC Expo and the Fresh Produce & Floral Council, please contact the office at 714-739-0177 or info@fpfc.org.
Source: Fresh Produce & Floral Council (FPFC)