Dummen Orange Wins Multiple Awards At SAF Conference

The SAF (Society of American Florists) provides marketing, government advocacy, industry intelligence and best practices information for all participants in the US floral industry. The annual SAF conference contains four days of education, networking, competitions, presentations of new floral and tech products, honors. For each competition, three judges – a retailer, a wholesaler, and a grower – award points to cut flowers and potted plants in each product category. A variety with a high score has high sales potential because it tailors to each of the judge’s segments. Over 95 companies entered the Outstanding Varieties Competition with more than 250 varieties.

Dümmen Orange, together with several grower partners, entered the Outstanding Varieties Competition with a selection of top-billing cut flowers for the North American market. The results were amazing! Thirteen Dümmen Orange products were entered, of which 12 were awarded with either a Blue Ribbon (highest jury score) or a Red Ribbon (runner up jury score). In addition, our grower partners were awarded with a grand total of 13 Blue and Red Ribbons.

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