A popular grocer in Bethlehem and Allentown is re-branding itself with a focus on deeper discounts, enhanced fresh offerings and an overall improved shopping experience.

Price Rite Marketplace is planning grand re-openings Friday at the Bethlehem store, 1001 Eighth Avenue, and the Allentown store, 1720 S. Fourth St. Also celebrating a grand re-opening is a store in Secane, Delaware County.

Guests will be able to navigate through new store layouts, complete with bright, revitalized decor, including a market-style produce department with new LED lighting, vibrant color palettes and clearer signs throughout aisles.

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