Uniform MPS-Vignette & Platform Give Consumers Insight Into The Durability Of The Industry

The new uniform MPS-vignette was launched on August 23, during the 35th edition of Plantarium, the trade fair for arboriculture. The launch was organised in the stand of MPS, the leading global organisation for sustainability certification. The introduction of the MPS-vignette is supported by the launch of the interactive platform:  www.followyourflowerorplant.com.  Using a unique MPS-number mentioned on the uniform MPS-vignette, consumers can use the platform to trace the grower of their flowers or plants and find information about how sustainably their products were produced.

Initiative and responsibility

Sustainability and transparency are important concepts in the flowers and ornamentals industry. As a leading player in sustainability certification, MPS has taken its responsibility by unifying the large number of MPS-vignettes and logos that are currently used by growers to show how sustainable their products are. In the past, MPS introduced various vignettes, but starting 23 August 2017, all MPS-ABC, MPS-GAP, MPS-SQ and MPS-Q(ualitree)-certified growers and growers who meet the requirements for MPS-ProductProof can use the uniform MPS vignette with a unique MPS number that provides consumers with insight into the grower’s sustainability certification.

One MPS-vignette

One uniform MPS-vignette has replaced the many MPS vignettes and logos currently used in the flowers and ornamentals industry. Combined with the interactive platform www.followyourflowerorplant.com, the new MPS-vignette contributes to creating more uniform product processing and labelling by MPS certified companies, as well as providing transparency to consumers. In addition, these two measures allow growers to show their consumers how sustainably their products are grown.

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