Side Delights Steamables Launches New Duo Pack

San Francisco, CA – A recent study on the microwaveable/steamable fresh potato segment conducted by Nielsen FreshFacts® highlights the continuing positive performance of the steamables/microwavable segment led by Side Delights® Steamables™ which accounts for more than half of all dollar sales in the segment. 

Potatoes still lead as the #1 ranked vegetable based on volume sales, and the microwavable/steamable potato segment growth trend continues – up 12.6% in volume sales and up 28.4% in dollar sales versus last year. Side Delights® Steamables dominate with 62% of the dollar share and 63% of the volume share in the segment despite a comparatively smaller product grouping than the competition (6 items for Side Delights® Steamables versus 25 items for the competition). Additionally, Side Delights® Steamables’ dollar velocity outpaced the competition, selling faster than any of the other brands.

The top two selling Side Delights® Steamables items (in dollar and volume) are the Red and Golden potatoes, which increased their distribution 18.2% and 15.8% respectively vs YAGO.  

Bringing good news to retailers and shoppers, this month Side Delights® is launching Side Delights® Steamables DuoPotatoes containing a colorful mix of Red & Yellow potatoes that are triple-washed and cook in their bag in 8 minutes.   

 “Colorful potatoes scream “healthy” and Side Delights® Steamables provide that extra “pop of color“ to a dinner plates in 8 minutes or less,” commented Kathleen Triou, President and CEO of Fresh Solutions Network. “We are researching and listening to what our customer wants, and continue to provide variety and excitement to our popular product line, helping our retailers’ bottom line.” 

Side Delights® Steamables are available exclusively through the Fresh Solutions Network. 

*Source: Nielsen FreshFacts® 52 weeks ending 04/29/17 

About Fresh Solutions Network, LLC: 

Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions.  FSN is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc.  (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mack Farms (Lake Wales, FL). 

For more information, visit www.freshsolutionsnet.com, or visit www.SideDelights.com

Source: Fresh Solutions Network, LLC