International Paper, Peanuts Gang Prove A Powerful Combo As Agricultural Bulk Packaging Solution
June 14, 2017 | 2 min to read
MEMPHIS, Tenn. – International Paper’s North American Container business and the beloved Peanuts® gang have teamed up to provide a creative and innovative bulk packaging concept for the produce industry. Snoopy®, Charlie Brown® and other beloved Peanuts characters offer the graphic appeal combined with the strength and protection of International Paper packaging.
Available exclusively from International Paper’s five Bulk facilities to growers and shippers, product displays include corrugated bulk bins featuring Snoopy touting fresh watermelons and “It’s the Great Pumpkin” corrugated bulk bins portraying Snoopy, Charlie Brown and Linus®.
According to Scott Dillon, director, Marketing, International Paper’s North American Container business, “This powerful combination is a standout, drawing customer attention and increasing sales by making shopping a fun experience. Peanuts has a multi-generational appeal, and this is a solid way to capture the consumer sentiment around this iconic brand.”
For more information on this unique agricultural bulk packaging solution, contact Heather Raulerson at Heather.Raulerson@ipaper.com or (352) 895-6660.
About International Paper
International Paper (NYSE: IP) is a leading global producer of renewable fiber-based packaging, pulp and paper products with manufacturing operations in North America, Latin America, Europe, North Africa, Asia and Russia. We produce packaging products that protect and promote goods, and enable world-wide commerce; pulp for diapers, tissue and other personal hygiene products that promote health and wellness; papers that facilitate education and communication; and paper bags, cups and food containers that provide convenience and portability. We are headquartered in Memphis, Tenn., and employ approximately 55,000 colleagues located in more than 24 countries. Net sales for 2016 were $21 billion. For more information about International Paper, our products and global citizenship efforts, please visit internationalpaper.com.
Source: International Paper