FreshSurety Announces Breakthrough Internet-Of-Things Technology At United FreshTEC Expo 2017

CHICAGO, IL – FreshSurety Corporation announced today a Technology Trial of its breakthrough AssuredFreshness reporting service.

“The produce business loses 30% of its product from farm to table – a multibillion dollar problem”, said Tom Schultz, FreshSurety CEO.  “Much of this loss is driven by lack of reliable freshness information throughout the cold chain.  No one knows the remaining shelf life of individual fresh produce cases or pallets.” 

FreshSurety solves this challenge by reporting produce shelf life anywhere in the world for a few cents per case.  The AssuredFreshness system uses low cost, disposable electronic sensors to measure produce-generated organic compounds to determine freshness and remaining shelf life at each stage of the cold chain.  

AssuredFreshness enables First-Expiry-First-Out inventory, big data analytics, and metric-based management to improve supply chain effectiveness and lower costs; it delivers consistently higher quality produce that stays fresher longer at home.  

The Technology Trial will demonstrate AssuredFreshness ability to predict remaining shelf life of individual strawberry flats throughout the cold chain, from harvest to retail location.  It is being conducted with major produce industry partners and funding from a worldwide leader in fresh produce ripening, quality, and waste reduction technology. 

About FreshSurety Corporation:

FreshSurety Corporation provides the produce industry with accurate product quality and shelf life information as it moves from farm to supermarket.  The company’s proprietary internet-of-things technology reports real-time location, freshness, and shelf life information for individual produce cartons anywhere in the world at a few cents per case.  In 2016 the company demonstrated a prototype sensor system in partnership with Driscolls Berries, Whole Foods Market, and AmazonFresh.  It is now conducting a national Technology Trial with produce industry partners and funding from a worldwide leader in fresh produce ripening, quality, and waste reduction technology.  FreshSurety is based in Orlando, Florida. 

The FreshSurety demonstration booth is located at FreshTEC Zone (FTZ-34)

Source: FreshSurety Corporation