ProduceBusiness-UK Announces International Marketing Award
May 24, 2017 | 2 min to read
ProduceBusiness-UK has launched an international competition that will award one organization with its first annual International Marketing Award for Promotions Inspiring Children to Eat Fresh Produce.
The “Kids Are Our Future” Award, sponsored by the Embassy of the Netherlands in the United Kingdom, will be presented at The London Produce Show and Conference on June 8, during the Keynote Breakfast Session at the Grosvenor House in Mayfair, London.
“With all the troubles around the globe, one thing that unites us all is that everyone wants their children to grow up strong and healthy… and that means more consumption of fruits and vegetables,” said Jim Prevor, editor-in-chief of ProduceBusiness-UK and the founder of the London Produce Show, now celebrating its fourth year.
The competition will highlight the one organization doing the best job at inspiring fresh produce consumption amoung children, with messaging that resonates across all borders. It is open to suppliers of produce as well as international marketing groups, retailers, foodservice distributors/operators and charitable/governmental entities.
“It’s important that children from a young age learn to eat a healthy diet with plenty of fresh fruits and vegetables,” said Martijn Bergmans, Agricultural Adviser at The Embassy of The Netherlands in the United Kingdom. “As The Netherlands is a large exporter of fruits and vegetables, we are keen to see how operations within the produce industry in all four corners of the globe utilise their marketing prowess to encourage children to increase their intake of fresh produce.”
As a showcase of global leadership in efforts to foster greater produce consumption, this competition is meant to commend the winning company in its promotional activities as well as to inspire others in the industry to increase their efforts to market fresh fruits and vegetable toward children.
The Criteria and Entry Form can be found on ProduceBusinessUK.com and by following this link.
Source: ProduceBusiness-UK