Sun World Appoints Sunlight And Sun Pacific As California Licensees

Bakersfield, Calif. – Sun World International, LLC today announced the appointment of two California licensed grower-­?marketers: Jakov Dulcich & Sons (Sunlight International Sales) and Sun Pacific. 

With the world’s longest standing private table grape breeding program, Sun World has worked to bring consumers better tasting grapes, introducing distinctive grapes sold under such notable brands as SUPERIOR SEEDLESS®, MIDNIGHT BEAUTY®, SCARLOTTA SEEDLESS®, SABLE SEEDLESS®, SONERA SEEDLESS®, AUTUMNCRISP® and ADORA SEEDLESS®.

To meet the growing global demand for these proprietary varieties and to ensure that sufficient quantities of these and future Sun World releases are even more accessible, Sun World is partnering with these two leading grower-­shippers to grow and market its signature seedless grapes under license. 

Sun Pacific began in 1969 with 72 acres of citrus, and today grows, packs and ships over 35 million cartons of fresh fruit. They are the number one kiwi grower, largest grower-shipper of clementines (sold under the Cuties® brand) and navels, second largest tomato grower and a significant grower-shipper of table grapes in the United States.

The Dulcich family has been involved in table grape production since patriarch Jakov Dulcich and wife Antoinette first settled in Delano, Calif. in 1959 from Croatia. Today, brothers Nick and Peter Dulcich continue to expand the farm their parents founded, currently growing, packing and shipping grapes sold under the Pretty Lady brand by Sunlight International Sales. 

Sunlight and Sun Pacific join 58 marketer licensees around the world who market Sun World fruit varieties.   

“Our proprietary grapes are grown and distributed by some of the world’s finest producers and marketers in most major grape growing regions of the world,” Sun World Executive Vice President David Marguleas said. “The addition of Sun Pacific and Jakov Dulcich, two longstanding and prominent California grower-­shippers, along with our own expanding California production, ensures that consumers will enjoy even more distinctive proprietary seedless grapes throughout the year,” he added. 

Sunlight International and Sun Pacific have begun planting Sun World’s most important grape varieties with their initial commercial volumes available beginning next year. 

Customers can source these varieties from Sun World in 2016 and, starting with the 2017 season, most of the varieties will be available from Sun World, Sunlight International and  Sun Pacific. Product will be offered under the Sun World brand, or under the Pretty Lady brand and the Sun Pacific brand with a co-­branded product seal identifying the Sun World variety. 

Sun World is a leading innovator in the research, production, distribution and promotion of fresh produce. The Company maintains vertically integrated table grape operations in the Coachella and San Joaquin Valleys of California, as well as a licensed growing and marketing program in Australia, New Zealand, North America, Europe, South America, Israel and South

Africa. More information about Sun World is available at www.sun-world.com

Source: Sun World