A Faster, Sleeker Milk Jug

According to 2014 numbers released by the U.S. Department of Agriculture, Americans drink 37 percent less milk than they did in 1970. Whole milk consumption has plummeted by 78 percent during the same period. The dairy industry has spent countless millions on advertising, and don’t be surprised if you see the MILK LIFE campaign featured prominently in the upcoming Olympics (sadly, the “Got Milk” campaign was discontinued in 2014).

For its part, it looks as though HP Hood LLC decided to shake up the humble gallon-sized milk bottle, and it recently obtained a registration for the configuration shown below.

Named the “LIGHTBLOCK Bottle,” the design actually made its debut in 1997, and, as the name suggests, the primary function of the bottle is to block light “to protect against off flavors and vitamin depletion.” But Hood also made some changes to differentiate its design from the typical milk bottle, and filed an application for the configuration in June 2014.

To read the rest of the story, please go to: Winthrop & Weinstine, P.A./JD Supra