UK: Aldi Ups Pressure On Rivals With Produce Price Cuts
February 15, 2016 | 1 min to read
Discount supermarket Aldi has increased the pressure on bigger rivals in Britain with a new wave of price reductions.
The firm said on Friday the price cuts on lines including fresh meat, fresh fruit and vegetables were a response to reductions announced last month by Morrisons, Britain's No. 4 supermarket, which in turn followed cuts by Wal-Mart's Asda, the No. 3 player.
A supermarket price war is regularly cited in official data as a factor bearing down on UK inflation.
To read the rest of the story, please go to: Reuters