Wonderful Halos Earns PRSA Anvil Award for Social Media Excellence

Wonderful Company recognized for social media achievements.

Wonderful Halos has received a Public Relations Society of America (PRSA) Anvil Award for excellence in social media, recognizing the success of its innovative TikTok strategy that brings its beloved mascot, Hal the Halo, to life.

Designed to remind consumers that Halos mandarins are as fun as they are delicious, the TikTok content features Hal participating in viral trends from “You Better Not Mess with my Gang” to “Le Poisson Hal”. Since launching in 2022, Halos has gained more than 41,000 new followers.

This year alone, its culturally relevant TikTok strategy has generated 55 million video views and 1.3 million engagements, helping build a distinct social personality and deepen engagement with consumers online.

After being named a finalist when the TikTok series debuted in 2024, this year’s PRSA Anvil Award reflects the creativity, strategic vision, and cross-functional collaboration behind Wonderful Halos’ evolving social strategy.

The PRSA Anvil Awards are among the communications industry’s highest honors, recognizing the year’s most outstanding public relations programs and campaigns. Wonderful Halos earned this distinction among hundreds of entries submitted by leading agencies from across the country.

The full list of the PRSA Anvil Award winners is here.