MountainKing Holiday Flavors Promotion Features Popular Butter Golds, Butter Reds

HOUSTON, TX – MountainKing’s top-selling varieties for the holidays, its flavorful Butter Golds and Butter Reds, are the focus of the company’s new Holiday Flavors promotion featuring large, high-graphic bins designed to stimulate impulse sales while reducing labor costs and re-stocking time.

Filled with 200 freshly harvested, five-pound selling units, the Butter Gold and Butter Red holiday display bins showcase two of MountainKing’s varieties known for generating more penny profit per pound while adding incremental dollar lift.  Participating retailers also will receive tailored point-of-sale material and easy-to-follow recipe cards.

MountainKing’s Butter Golds, with their buttery flavor and smooth, creamy texture, are ideal for mashing and baking.   Plus, their natural flavor requires fewer ingredients and toppings, a big-selling point for health-conscious consumers. 

Another holiday favorite, MountainKing Butter Reds, blend the flavor-packed tastes of a gold potato with the firm skin texture of a red.  Popular in Europe, MountainKing farmers now grow the variety in the Colorado mountains where they are naturally irrigated by flowing, snow melt waters to create their moist, delicious flavor for boiling, mashing or steaming. 

Texas-based MountainKing is one of the world’s largest growers of high-flavor potato varieties. The grower, packager and shipper also is one of North America’s largest producers of Gold potato varieties.

To learn more about MountainKing, visit www.MountainKing.com and follow the company at www.Facebook.com/MountainKing-Potatoes.

Source: MountainKing