Beef Products Inc. Bounces Back As Demand For Lean Beef Grows, Executive Says
October 22, 2015 | 1 min to read
SIOUX CITY | With global beef supplies pinched, Beef Products Inc. continues to regain business lost to a media-driven controversy over its signature lean beef product, an executive for the Dakota Dunes-based firm said Monday.
"Our business continues to grow," Craig Letch, BPI's director of food quality and food safety, told the Sioux City Rotary Club. "Demand continues to grow,"
In 2012, BPI closed three of its four plants after losing more than $400 million in business in the aftermath of a series of news reports and social media postings that cast its Lean Finely Textured Beef in a negative light.
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