Grapery Joins The Produce Mom Family Of Partners

INDIANAPOLIS, Indiana – Grapery is the latest addition to The Produce Mom Family of Partners.  The partnership between Grapery and The Produce Mom will focus on educating consumers about selecting, storing, and serving grapes —particularly Grapery’s Cotton Candy Grapes.

"Cotton Candy Grapes are the most buzzworthy item in the produce department right now.  Consumers want to try this grape, and they want to know how it tastes like Cotton Candy," explains Lori Taylor, Founder of The Produce Mom.  "I’m excited to work with Grapery, a brand that is dedicated to flavor and innovation, for the discussion and promotion of grapes with The Produce Mom."

The partnership kicked off on Tuesday during Taylor’s monthly IndyStyle appearance, which featured Grapery’s Cotton Candy Grapes.  Within 24 hours of the show’s live broadcast, The Produce Mom received over 100 social media and website inquiries from consumers wanting to purchase Cotton Candy Grapes.

"Grapery is honored to join the Produce Mom Family of Partners," states Jim Beagle, CEO of Grapery.  "We focus our marketing efforts on talking directly to the consumer.  The Produce Mom is a natural fit for us and a unique influencer for our industry – a true advocate and champion for fresh produce."

The Produce Mom’s recent morning show segment featuring Grapery Cotton Candy Grapes can be viewed online:

About Grapery®

Grapery® grows and develops the most flavorful, all-natural, highest quality table grapes in the world—flavor no other brand can match.
To learn more about Grapery, visit http://www.grapery.biz

About The Produce Mom®

The Produce Mom® blog & consumer brand was launched in January 2012 by Lori Taylor during her days as marketing manager at Indianapolis Fruit Company. Lori has 10 years of experience in the fresh produce industry and boasts a diverse background: serving as a sales representative, buyer, and marketing manager. The Produce Mom is a passionate advocate for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer. The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates. Lori Taylor is also an IndyStyle morning show personality in her hometown of Indianapolis. The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school.  For more information visit www.theproducemom.com & www.findyourfavorite.com.

Source: The Produce Mom®