CEA Alliance Next Retail Insights Webinar Scheduled with Chris Keetch, The GIANT Company
June 11, 2026 | 2 min to read
Washington, D.C. – The next edition of the CEA Alliance’s Retail Insights webinar series will feature a conversation with Chris Keetch, Director of Produce and Floral, for The GIANT Company. The Retail Insights series is a members-only program designed to provide member companies a candid, off-the-record discussion with retail and foodservice leaders to discuss challenges and opportunities for CEA category growth.
“Chris will be a great guest for our next webinar,” said CEA Alliance Executive Director Tom Stenzel. “Chris will provide his insights on the role of CEA in GIANT’s produce strategy, encompassing leafy greens, vine crops such as tomatoes, pepper and cukes, and berries.
At GIANT, Chris leads the produce and floral team and is responsible for developing and driving strategies to inspire shoppers to discover fresh ingredients. He joined the Ahold Delhaize family of brands in 2010 as a produce merchandiser and held positions as produce category manager and director.
Previously, Chris spent 16 years with Albertsons in Boise, Idaho where he worked his way up from produce clerk to assistant manager and manager, developing a full understanding of merchandising, pricing, and assortment along with the importance of anticipating customer needs, wants and expectations. With 32 years of produce experience, Keetch was honored as a 2021 Produce Retailer of the Year by PMG and the Bestie for 2025 Produce Retailer of the Year by AndNowUKnow.
The next Retail Insights webinar will be held at 2:00 EDT on Monday, July 13. For further information, please contact Tom Stenzel, tom@ceaalliance.com.
The Controlled Environment Agriculture Alliance (CEA Alliance) is a membership trade association representing and serving vertical farms and greenhouse producers growing fruits and vegetables in a highly controlled indoor production environment. Controlled environment growers employ a variety of agricultural production methods and technology to create optimal growing conditions with rigorous environmental controls. Growers utilize innovative technologies such as hydroponics, aeroponics, aquaponics, and soil-based systems to grow a wide variety of fruits and vegetables. For more information, please contact Tom Stenzel, Executive Director, at Tom@CEAAlliance.com.