Save Mart Rolls Out First New Store Format In 20 Years
July 7, 2015 | 1 min to read
A Lucky California concept store opened by Modesto-based Save Mart in Daly City on Wednesday is decidedly Bay Area. But the store – the company’s first new format in nearly 20 years – marks a change in thinking that eventually will be reflected in the Valley stores that carry the Save Mart name, a company co-president said Friday.
Lucky California is inspired by the eclectic food culture of the San Francisco Bay Area, the company said in a news release. Unlike traditional grocery stores, Lucky California offers a “better reflection of the way people eat in the Bay Area,” Nicole Pesco, co-president and chief strategy and branding and officer, said in a phone interview. “Customers there are exposed to a lot more food cultures that not many of us enjoy on a regular basis, maybe eating Thai one night, then sushi the next, or Italian, or Mexican.”
The store’s new display concept will feature constantly changing snack and meal hubs where shoppers will be encouraged to try new flavors.
To read the rest of the story, please go to: Modeso Bee