Tanimura & Antle Takes Us Back To The Basics With Old Logo Release
March 12, 2015 | 2 min to read
SALINAS, Ca. – Tanimura & Antle has recently decided to go back to their everlasting roots. The original T leaf A logo has been reintroduced as a mainstay behind the premier west coast lettuce house. The reintroduction of this logo represents a continued dedication to the foundation of the partnership of two iconic farming families. The original render manifests T&A’s core values: natural, sustainable, fresh and premier vegetables.
“Our partners in the produce industry have always considered us just as T&A. Our original logo has always been known as a premium pack and will always be etched in our minds as such. So, why not bring it back? ” says Mike Antle, Executive Vice President. Other family member owners, including Gary Tanimura, Executive Vice President, agreed stating that “Throughout our growing regions and since the beginning of our partnership, the original T leaf A logo is all I can remember.”
The transition back to the original logo and return to the brand’s roots and authenticity has already started to roll out with new items, such as the Field Fresh Parsley and Field Fresh Italian Parsley. Be on the lookout for the vintage T&A logo to hit grocery store shelves and return to all packaging throughout 2015. For more information and a more detailed blog post please visit: www.familyfarming.taproduce.com
About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined more than 50 years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia.
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Source: Tanimura & Antle