Klondike Royale For Valentine's Day
February 10, 2015 | 2 min to read
Idaho Falls, ID – In support of retail advertising for the upcoming Valentine’s Day holiday, Potandon Produce has enhanced its newest advertising icon, the Klondike Fairies.
The Klondike Fairies adorn the bags and point of sale materials on one of Potandon’s newest potato varieties, Klondike Royale™. Blooming Roses and splashes of red were added to give the fairies a holiday twist. The icon will be used for print ads and on social media for a limited time in support of the holiday of love.
The Klondike Royale™ potato is a yellow fleshed potato with violet kisses over the surface of the skin, packaged in 3lb and 5lb bags. “The fairies and product tagline, ‘Taste the Love in Every Bite,’ are reaching consumers emotionally and helping to drive sales”, says Vice President of Marketing, Sales & Innovation Ralph Schwartz. With large-scale distribution just getting underway, this new variety is getting positive attention for its great plate appeal and wonderful eating experience.
About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant™ brand for fresh potatoes and onions in North America, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant™ Fresh program visit www.greengiantfresh.com.
Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©General Mills
Klondike Rose, Klondike Goldust and related characters are trademarks of Sunrain Varieties LLC – used under license. ©Sunrain Varieties LLC.
Source: Potandon Produce L.L.C.