Americans Increasingly Prefer Pork

Call it pork power. More American consumers are reporting an enduring love for pork, and more of them are also buying pork, according to new research.

More U.S. consumers rate their enjoyment of pork higher than in previous studies, according to new research findings released by the Pork Checkoff. Also, consumer-buying habits measured by the U.S. Department of Agriculture (USDA) also show more consumers are buying pork.

“People are becoming more passionate about their consumption of pork,” said Iowa Pork Producers Association President-elect David Struthers, a pork producer from Collins. “These studies confirm that consumers are eating more pork in recipes and as a menu item because of its value, flavor and versatility.”

To read the rest of the story, please go to: The Pork Checkoff's Pork Leader