'Snack Like A Super Hero!' – Sage Fruit Teams Up With Marvel

Yakima, WA. – Sage Fruit is pleased to announce the release of an exciting new product line that will feature Marvel characters. Beginning July 2014, Marvel’s Ultimate Spider-Man cherry packaging will be available at retailers nationwide. This will include Marvel’s Ultimate Spider-Man pouch bags, as well as Marvel’s Ultimate Spider-Man point of purchase display bins.

Based on recent Q Score data, Spider-Man is the #1 action-based character with boys, and with the massive pop culture appeal of the Marvel brand, this new program is sure to reach multiple other demographics too.

“Sage Fruit is dedicated to encouraging a healthy lifestyle in not only adults, but children as well,” states Chuck Sinks, President of Sales and Marketing. “We feel this can be accomplished through innovative marketing programs that provide engaging content, useful tools and unique experiences. Our hope is that with this new collaboration, we can reach a younger demographic and that we can help parents by making nutritious eating and physical activity simple and fun.”

“Marvel’s characters are about strength, performance, and doing the right thing,” says Michael Jerchower, Director of Licensing at Marvel.  “What better way to encourage healthy habits in kids than to use Marvel’s Ultimate Spider-Man and the Avengers as Super Hero role models who emulate an active lifestyle?”

Sage Fruit Company will also be launching brand new packaging and marketing opportunities featuring Marvel’s Ultimate Spider-Man for the 2014-2015 apple and pear crops. Contact your sales or marketing representative for more information. 

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com.  © MARVEL

About Sage Fruit Company

Founded in August, 1999, Sage Fruit Company has become a premier grower-shipper of apples, pears and cherries. Located in the heart of the Pacific Northwest, Sage Fruit takes great pride in their commitment to quality, innovation, and service. For more information vist: http://www.sagefruit.com. Follow Sage Fruit on Facebook and Twitter

Source: Sage Fruit Company