Butter's Comeback Churns Big Sales

From dairy giant Land O’Lakes to tiny creameries, the butter business is booming.

Per capita U.S. butter consumption has hit highs not seen in about 40 years. The once demonized fat is downright de rigueur in cooking circles, a star on celebrity chef shows. It has become a natural food darling.

Butter owes much of its comeback to its simplicity. Consumers have become increasingly picky about processed foods with lists of indecipherable ingredients.

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