Sales of Aldi’s plant-based products soared by 500% year-on-year during Veganuary.
The UK’s fifth largest supermarket expects the increase in demand for its plant-based products to continue this year, with Aldi having expanded its range for Veganuary by more than 50% in response to demand.
This growing plant-based trend is not isolated to Veganuary, as Aldi also saw a more than 250% increase in 2021 for sales of its vegan range compared with the year prior.
The supermarket’s innovative vegan offering spans from ready meals and frozen food to bakery items and confectionery, helping to provide a great range of plant-based alternatives in response to increased customer demand.
Products such as its Plant Menu Spicy No Chicken Burger, Plant Menu Vegan Cheese and Plant Menu Vegan Blondies and Brownies proved particularly popular among shoppers in January.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows.
“In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value.
“But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”
