As part of the marketing mix, it allows brands to promote fresh produce characteristics and build a relationship with consumers. For retailers, the label ensures accurate checkout – price and produce type – as well as traceability. …
The producer vote result follows an extensive period of discussions between Zespri and the industry to design a resolution that growers supported, and that would enable Zespri to lift supply in line with forecast demand in the context of intensifying competition and an increasingly dynamic category. …
In addition to driving awareness of Zespri Kiwifruit, Zespri’s in-store displays, digital programs and incentives propelled shoppers to purchase Zespri’s Kiwifruit, keeping the Zespri brand in the #1 position across the category in terms of total sales and total dollar growth. …
Rounding out the EPC’s fall calendar is the Family Apple Picking Event to be held at Melick Farm in Oldwick, NJ on Saturday, October 5th from 10am-12pm and the New York Produce Show set for December 10th-12th. …
In 2020, Zespri embarked on Project Horizon, an ambitious multiple-year effort to transform the company’s processes and systems—some of which were 20 years old. As part of this modernization program, it began working with Celonis and TEC150, one of Celonis’ regional partners, in 2022. The initial focus was in Purchase-to-Pay and Order Management. …
© Copyright 2021 | Phoenix Media Network | All Rights Reserved | Terms of Service | Privacy Policy