Zespri is now looking to rally innovators and pioneers to strengthen climate resilience across food systems and help create solutions that advance productivity and carbon-positive practices relevant to kiwifruit. …
Zespri is delighted to have surpassed 100 million households around the world, for the first time, with its high-quality, great-tasting kiwifruit. …
As part of the marketing mix, it allows brands to promote fresh produce characteristics and build a relationship with consumers. For retailers, the label ensures accurate checkout – price and produce type – as well as traceability. …
The producer vote result follows an extensive period of discussions between Zespri and the industry to design a resolution that growers supported, and that would enable Zespri to lift supply in line with forecast demand in the context of intensifying competition and an increasingly dynamic category. …
In addition to driving awareness of Zespri Kiwifruit, Zespri’s in-store displays, digital programs and incentives propelled shoppers to purchase Zespri’s Kiwifruit, keeping the Zespri brand in the #1 position across the category in terms of total sales and total dollar growth. …
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