The Oscar Mayer Wienermobile Gets a Beefy New Name for the First Time in Nearly 100 Years

Oscar Mayer ushers in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936. The newly coined “Frankmobile”pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever – all while sparking miles of smiles and uniting fans around a love of meat.

Oscar Mayer Transforms the Iconic Wienermobile into a Wedding Chapel

April 11, 2023 The Kraft Heinz Company

Oscar Mayer, the brand known for uniting millions over a love of meat, announced the opportunity for soon-to-be-newlyweds to exchange vows in hot-dog bliss. Designed to subvert the seriousness of stressful wedding planning and highlight the joy weddings should bring, fans across the country can sign up to wed at the first-ever “Wienermobile of Love,” a limited-time chapel conveniently located in the elopement mecca of the country: Las Vegas, baby!

Oscar Mayer and Lyft Team up to Give Fans Unexpected Rides in the Iconic Wienermobile

August 24, 2021 Kraft Heinz Company

The Oscar Mayer Wienermobile has been an Airbnb, a setting for a marriage proposal, traveled to Alaska via barge and the reason for joy in all 50 states, but never has it been available on a rideshare app … until now.

Here’s Your Chance to Become the Next Oscar Mayer Wienermobile Driver

January 6, 2020 Kraft Heinz Company

It’s a new decade, which means time for change! If you are a recent college grad on the hunt for a new job, here’s a career you can truly relish. Oscar Mayer announced that submissions are now open for the 2020 class of Hotdoggers. Have you dreamt of seeing the country through the windshield of a 27-foot hot dog on wheels? Here’s your chance!