Vital Farms Appoints CMO, Expands Role for SVP

February 9, 2022 Vital Farms

Vital Farms announced the appointment of Kathryn McKeon to Chief Marketing Officer and the expansion of Stephanie Coon’s role to Senior Vice President of People and Strategy.

Vital Farms Shows a View of Life on Their Farms Through the Eyes of Their Most Honest Residents: The Hens.

November 3, 2021 Vital Farms

While other food producers talk a big game, Vital Farms believes in being honest and transparent, like taking real steps through its Traceability initiative to enable people to see a 360-degree video of the farm and the hens that laid their eggs. In addition, the brand launched campaigns, including “Bullsh*t Free” in 2019 and “Where Honest Food is Raised” in 2021, that unapologetically debunked misleading claims. 

From Pasture to Porch, Vital Farms Launches Its First E-Commerce Storefront: “Vital Farms Farm Shop”

October 29, 2021 Vital Farms

Vital Farms launched “Vital Farms Farm Shop,” the brand’s first e-commerce storefront. From pasture to porch, consumers can now order some of their favorite Vital Farms products directly from the new online store.

Vital Farms Introduces Pasture-Raised Butter with Sea Salt & Avocado Oil

August 12, 2021 Vital Farms

Vital Farms introduced its newest product: Pasture-Raised Butter with Sea Salt & Avocado Oil. The new product is the first nationally distributed tub butter made with pasture-raised butter and avocado oil. It also contains the highest fat content of any nationally distributed product in the category.

Vital Farms Issues Statement

May 21, 2021 Vital Farms

We are committed to ethical food production and continuously raising the standards of the food system.