Vital Farms

Vital Farms Continues to Raise the Standards in New Brand Campaign, “Keeping it Bullsh*t-Free”

October 6, 2022 Vital Farms

Vital Farms announced its new brand campaign titled: “Keeping it Bullsh*t-Free.” This latest campaign challenges viewers to rethink widespread practices including misleading labels like cage-free, hollow corporate initiatives, and poor worker conditions, all with the tone and tenor expected from Vital Farms. It is the latest in a long-running effort to support Vital Farms’ full stakeholder community, including its crew members, customers and consumers, suppliers and farmers, stockholders, and the environment. …

Vital Farms Grows Roots in Regenerative Agriculture With the Launch of New Restorative Eggs

August 25, 2022 Vital Farms

Vital Farms builds on its reputation in sustainable farming with the release of Restorative pasture-raised eggs, produced using regenerative agriculture principles like perennial rotations and cover crops. Regenerative agriculture helps create balanced environments between pastures and animals that aims to increase the land’s resiliency and improve the health of waterways. …

Vital Farms Announces Expansion of Egg Central Station

May 17, 2022 Vital Farms

Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, announced the expansion of Egg Central Station, its world-class egg washing and packing facility in Springfield, Missouri. The 150,000 square foot facility nearly doubled from its original size, creating additional capacity that will enable Vital Farms to continue growing its pasture-raised egg business. The expanded facility will create even more high-quality jobs for the Springfield community and is expected to generate over $300 million in additional revenue for Vital Farms. …

A New, Blue Way to Breakfast: Vital Farms Introduces True Blues, Pasture-Raised Heirloom Blue Eggs

April 4, 2022 Vital Farms

Vital Farms introduces True Blues, a specialty carton of beautiful pasture-raised heirloom blue eggs, available now exclusively at select regional Whole Foods Market locations. True Blues is a Certified Humane® dozen of entirely blue shell eggs produced with the same animal welfare standards Vital Farms is known and trusted for by people across the country. …