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The Association of Floral Importers of America (AFIA) at the Forefront: Critical Insights and Advocacy Amid Suspended Tariffs on Colombian Flowers

The tariffs would have led to cost increases for flower importers during peak season. With Colombia as the primary supplier and 91% of imported flowers entering through Miami, the tariffs would have disrupted not only the floral supply chain but also Florida’s economy.

California Giant Berry Farms Announces Strong Strawberry Crop Poised for Valentine’s Day

January 24, 2025 California Giant Berry Farms

California Giant’s Florida-based growers are on track to deliver peak volumes spanning from mid-February to mid-March. This crop marks the second year of California Giant’s new “Fresh From Florida” label—an addition to the classic California Giant insignia that promotes Florida agricultural products through consumer marketing campaigns, partnerships with domestic and international retailers, and an established presence at prominent industry tradeshows.  

Wooden Table Baking Company Introduces Rosewater Meringue Cookies – A Valentine’s Day Delight

January 22, 2025 Wooden Table Baking Co.

Crafted with care, each cookie combines the buttery, crumbly goodness of rosewater-infused shortbread with a light, airy meringue glaze. The result? A subtly floral, melt-in-your-mouth treat that pairs beautifully with afternoon tea, coffee, or as a sweet finale to any meal.

Tabasco x Baked by Melissa Collaboration Delivers Sweet and Spicy Cupcakes for Valentine’s Day

The Tabasco x Baked by Melissa Cupcakes might sound out there, but we are all for this unique combination that’s sure to take your tastebuds to a place they’ve never gone before!

Aux Delices Des Bois Puck-ers Up for Valentine’s Day

January 14, 2025 M.A.D. Foods

M.A.D. Foods’ newest firestarter – bulk 1-oz. pucks of compound butters –create cross-merchandising opportunities in the grocery store.