United Fresh Launches 117th Congress Meet and Greet Series

United Fresh welcomes the 117th Congress, sworn in on Sunday, January 3, 2021 to Washington, D.C. This new congress, which includes 67 freshman members of the House and Senate, will drive the country’s legislative agenda for the next two years.

United Fresh Kick Starts 2021 with Unique New Programming

United Fresh Produce Association will kick start the new year with unique programming beginning Tuesday, January 5, 2021. The United re-Fresh Experience, a series of ten events taking place throughout the month of January will guide the industry through business strategies and objectives to meet the needs of our new reality.

Painful Pivot for Produce Trade Associations: To ‘Rightsize’ and Re-evaluate Their Purpose

With the pandemic causing the Produce Marketing Association (PMA) to lay off many longtime staffers, and the foodservice side of the produce industry still reeling, Jim Prevor’s Perishable Pundit has been evaluating the best approach for the industry to follow when it comes to assessing the future of its national trade associations.

United Fresh’s BrandStorm Marketing Conference Goes Virtual

United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The signature marketing conference will gather produce marketers for strategic and tactical education, idea-sharing and innovative dialogue with peers and colleagues across the globe.

United Fresh’s Tom Stenzel Comments on Vilsak USDA Nomination

December 10, 2020 United Fresh

President-Elect Joe Biden announced on Tuesday that he would nominate Tom Vilsack to be his Secretary of Agriculture. Vilsack previously served as USDA Secretary under the Obama Administration.