United Fresh Now Accepting Applications for Class 26 of Produce Industry Leadership Program

The application period has opened for the Class 26 of the United Fresh Produce Industry Leadership Program. Since its inception in 1995, more than 250 produce industry professionals have graduated from this exclusive program, thanks to the generous support of founding sponsor Corteva Agriscience.

BrandStorm to Host Industry’s Marketing Icons for Fireside Chat

January 26, 2021 BrandStorm

United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature a panel ofmarketing icons and past United Fresh Produce Marketing & Merchandising Council Chairs Roger Pepperl, Cindy Jewell and Mark Munger, for a fireside chat where they’ll share their perspectives on the past, present and future of fresh produce marketing.

Bestselling Author Lindsay Pedersen to Keynote BrandStorm

“As marketers, we know the strength and equity of our brand translates into success for every aspect of our business,” said Mary Coppola, Vice President of Marketing & Communications, United Fresh. “I’m looking forward to learning Lindsay’s methods of building an ironclad brand strategy, a proven discipline for successful brand growth.”

United Fresh Announces Class Two of Produce Safety Immersion Program

United Fresh Produce Association is pleased to announce the Class Two Fellows of the Produce Safety Immersion Program, sponsored by Renaissance Food Group at the gold level, and Ecolab as a silver sponsor. The 12 fellows will begin their journey virtually during a kickoff meeting later this month.

United’s New re-Fresh Experience Continues With Food Safety, Shopper Marketing and Sustainability

After a successful launch of the first two sessions in a series of ten, United Fresh will continue to gather the industry for the next three United re-Fresh Experience sessions beginning Tuesday, January 12, 2021. The United re-Fresh Experience takes place throughout the month of January, guiding the industry through business strategies and objectives to meet the needs of our new reality.