NatureSweet and Barilla Join Forces to Deliver Flavorful Meals

January 28, 2025 NatureSweet

In addition to inspiring recipes, the campaign will feature strategically located signage in both produce and pasta aisles, captivating custom displays, retail media placements, and targeted digital advertising to engage online consumers at Kroger and Kroger banner stores, Albertsons and Albertsons banner stores, Raleys, and The Giant Company.

Italian Tradition Brings Flavor to Asia with European Art of Taste

The campaign aims to enhance the Italian agricultural tradition and make its excellent products – kiwis, fresh and processed tomatoes, oranges and apples – known to a public increasingly attentive to quality and health benefits.

Hunger Fighters: NatureSweet Donates More than Three Million Pounds of Produce to Food Banks Across North America in 2024

December 30, 2024 NatureSweet

NatureSweet is proud to announce the donation of 3.5 million pounds of fresh produce to food banks throughout North America in 2024, providing vital support to those in need. The donated tomatoes, cucumbers, and sweet peppers were distributed to food banks in both the United States and Mexico, providing more than 2.9 million meals.

NatureSweet Welcomes the Holidays with a Festive New Constellation Blend

December 5, 2024 NatureSweet

Perfect for adding a pop of color and flavor to festive appetizers, charcuterie boards, salads, and seasonal dishes, this 10oz holiday medley offers a delightful balance of sweet red Cherubs and floral green grape tomatoes, enhanced by subtle hints of aromatic herbs. 

Fresh Produce Association of Americas (FPAA) Names Javier “JJ” Badillo as 2024 Member of the Year

With a career spanning over four decades, JJ Badillo has distinguished himself as a leader and innovator in the tomato industry. Starting in 1981 in Nogales, JJ rose through the ranks from quality control to sales, eventually becoming the Managing Member of Fresh International. His journey has also included leadership roles at companies like Meyer Tomatoes, Calavo, Delta Fresh, and Patagonia Orchards.