The California Milk Advisory Board (CMAB)

Real California Milk Kicks Off Back to School Season With Retail Campaign Focused on Mornings with California Dairy

August 14, 2024 The California Milk Advisory Board (CMAB)

The promotion, which runs August 5 through September 8, will be geotargeted around 1,170 California retail locations including Albertsons, Vons, Pavilions, Raley’s, Bel Air, Nob Hill, Bristol Farms, Cardenas Markets, Safeway, Smart & Final and Stater Bros. Markets. It will be supported with in-store media and shopper marketing activations. Integrated digital media will include banner ads and in-line recipe pairings throughout Chicory’s recipe network, Instacart promotions, targeted email blasts, influencer activations, sponsored social media posts, and targeted display banner ads. …

Real California Cow’s Milk Cheeses Bring Home 31 Awards at American Cheese Society Meeting in Buffalo, New York

July 18, 2024 The California Milk Advisory Board (CMAB)

The American Cheese Society recognizes the finest cheeses and dairy products made in the Americas. A total of 1,596 cheese and cultured dairy products were entered into the competition. Cheeses made with California cow’s milk had a strong showing this year in a field of 142 organizations representing North America.  …

Finalists Selected for 6th Annual Real California Pizza Contest; Eight Chefs to Showcase Innovative Pizzas with Real California Cheeses at Napa Bake-Off Event

July 15, 2024 The California Milk Advisory Board (CMAB)

The finalists will come together August 7th at the Culinary Institute of America at Copia in Napa, Calif. to compete in a live bake-off event where the winner in each category will receive $7,500. A new addition to the 2024 event is a special Three-Cheese Pizza competition where all eight finalists will be paired to compete for an additional $7,500 in prizes. The remaining finalists will each take home $750 for participating. …

Summer Fancy Food Show Showcases Innovative Dairy Foods Made With Sustainably Sourced Milk From California

June 20, 2024 The California Milk Advisory Board (CMAB)

CMAB will sample an assortment of dairy applications including cheese, Hispanic dairy, lassi, desserts, whey-based spirits, and dairy protein puff snacks. California dairy processors in attendance include Angelo & Franco, Cheese Bits, dosa by Dosa, In Good Hands/CDI, Petite Pot, and Los Altos Foods. Attendees can visit CMAB booth #764 to learn more about products made with milk from California dairy families as well as the 6th Annual RCM Excelerator Open Innovation competition for new product innovation.  …

Real California Milk Encourages Consumers To Enjoy Summer With California Dairy Snack With The Return Of Retail Campaign

June 12, 2024 The California Milk Advisory Board (CMAB)

The California Milk Advisory Board (CMAB) announced the return of a retail campaign focused on summer snacking with Real California dairy products. Snacking has risen in popularity over recent years, which has shifted consumers to snack more than ever and continue to look for affordable options that offer flavor and health benefits. With the addition of California dairy in simple recipes, snacking becomes a delicious summer-long experience that families can feel good about.  …