As Business Development Manager at CMAB, Eastwood will focus on expanding CMAB’s relationships, developing new partnerships, and driving the growth of California dairy products across the U.S. His leadership will be essential in promoting the quality and sustainability of California’s dairy products, a key mission of CMAB. …
With over a decade of experience in retail and specialty food, Werber brings a wealth of knowledge in brand strategy, project management, and cross-functional collaboration. …
This year’s competition, centered on health and wellness, focuses on harnessing the nutritional benefits of real dairy and features startups with products designed to improve digestion, boost cognitive function, provide balanced nutrition, support hydration, and deliver sustainable, convenient solutions for busy lifestyles. …
CMAB will showcase the diversity of dairy products – from specialty and commodity cheeses to frozen yogurt, ice cream, gelato and butter – that come from the number one dairy state. …
The promotion, which runs August 5 through September 8, will be geotargeted around 1,170 California retail locations including Albertsons, Vons, Pavilions, Raley’s, Bel Air, Nob Hill, Bristol Farms, Cardenas Markets, Safeway, Smart & Final and Stater Bros. Markets. It will be supported with in-store media and shopper marketing activations. Integrated digital media will include banner ads and in-line recipe pairings throughout Chicory’s recipe network, Instacart promotions, targeted email blasts, influencer activations, sponsored social media posts, and targeted display banner ads. …
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