In Bloom, Texas International Produce Association (TIPA)’s Women in Produce, is thrilled to announce the winners of its first annual awards program, set to honor outstanding women who have made significant contributions to the produce industry. The awards will be presented at the inaugural ceremony, In Bloom: TIPA Women Honoring Their Own, on February 27 at The Radisson in McAllen, TX. …
The Texas onion industry proudly declared October 15th as “TX1015 Sweet Onion Day”, commemorating the ideal planting date for TX1015 Sweet Onions, as identified by the onion’s creators Dr. Leonard Pike and Paul Leeper of Texas A&M University. Weslaco city officials, alongside members of the South Texas Onion Committee (STOC) came together for an official proclamation to mark this special occasion. …
The Texas Onion Industry is proud to announce this past season was nothing short of exciting and successful. Consumers expressed their eagerness to add the TX1015 Sweet Onion back onto their plate as their favorite vegetable was back on shelves. Unique and innovative marketing activities such as an online social influencer program, sweepstakes, restaurant week promotion, KSAT TV partnership, and more drew a larger audience empowering people to support local foods. …
The Texas International Produce Association (TIPA) is expanding their career networking student program, Encouraging Discovery & Growth in Education (EDGE), during the Viva Fresh Expo with the attendance of more than 40 Texas university system students. …
The Texas International Produce Association (TIPA) is thrilled to kick off the harvest for Texas 1015 Sweet Onions (TX1015) and to share news about their upcoming marketing campaign. The promotional activities, funded through a USDA-AMS Specialty Crop Block Grant administered by the Texas Department of Agriculture, aim to boost brand recognition and sales for TX1015s, targeting both retailers and consumers. Throughout the season, the comprehensive campaign will utilize various digital and in-person platforms to increase consumption and drive sales. …
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