Texas International Produce Association

Texas Onion Industry Announces “TX1015 Sweet Onion Day” Weslaco Chamber of Commerce Makes Proclamation

October 24, 2024 Texas International Produce Association 

The Texas onion industry proudly declared October 15th as “TX1015 Sweet Onion Day”, commemorating the ideal planting date for TX1015 Sweet Onions, as identified by the onion’s creators Dr. Leonard Pike and Paul Leeper of Texas A&M University. Weslaco city officials, alongside members of the South Texas Onion Committee (STOC) came together for an official proclamation to mark this special occasion.  …

Texas Onion Industry Highlights Season Wins  2024 Consumer Activities Spark Increase in Brand Awareness   

July 31, 2024 Texas International Produce Association

The Texas Onion Industry is proud to announce this past season was nothing short of exciting and successful. Consumers expressed their eagerness to add the TX1015 Sweet Onion back onto their plate as their favorite vegetable was back on shelves. Unique and innovative marketing activities such as an online social influencer program, sweepstakes, restaurant week promotion, KSAT TV partnership, and more drew a larger audience empowering people to support local foods.  …

Texas International Produce Association Announces Expansion of Career Networking Program “EDGE”

April 4, 2024 Texas International Produce Association

The Texas International Produce Association (TIPA) is expanding their career networking student program, Encouraging Discovery & Growth in Education (EDGE), during the Viva Fresh Expo with the attendance of more than 40 Texas university system students. …

Texas Onion Industry Announces Announces 2024 Campaign Launch Celebrating the Flavor and Tradition of TX1015 Sweet Onions

March 20, 2024 Texas International Produce Association 

The Texas International Produce Association (TIPA) is thrilled to kick off the harvest for Texas 1015 Sweet Onions (TX1015) and to share news about their upcoming marketing campaign. The promotional activities, funded through a USDA-AMS Specialty Crop Block Grant administered by the Texas Department of Agriculture, aim to boost brand recognition and sales for TX1015s, targeting both retailers and consumers. Throughout the season, the comprehensive campaign will utilize various digital and in-person platforms to increase consumption and drive sales. …

TIPA Bringing ‘Genius’ to Viva Fresh Expo

February 19, 2024 Texas International Produce Association

The Texas International Produce Association (TIPA) is thrilled to announce that Max Lugavere will be the keynote speaker for the upcoming 2024 Viva Fresh Produce Expo in Houston. A prominent health and science journalist, filmmaker, and bestselling author, Max Lugavere will inspire and educate attendees with his insights into the intersection of nutrition, brain health, and overall well-being. …