Society of American Florists Names New President-Elect

Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect.

Society of American Florists Launches Career Connection

The Society of American Florists is now curating high quality training, created by the industry’s top trainers, teachers, and floral pros, in one central location — its Career Connection learning hub.

Seed Your Future Names Next Executive Director

Seed Your Future announced the selection of Jazmin Albarran as their next executive director. After a nationwide search, the organization was thrilled to select this seasoned nonprofit professional to succeed retiring founding executive director, Susan E. Yoder, IOM.

SAF Offers Best Practices For Coping With Supply Shortage

According to The Society of American Florists 2021 Spring Holiday Survey, retail florists’ top concerns are: sourcing product, product availability and product shortages. Here’s how they are coping:

SAF Picks Orlando for ‘Affordable, Accessible’ Annual Convention

Many floral industry members are ready to reconnect, recharge, and get inspired after a long year of re-engineering operations to adapt to social distancing. The Society of American Florists is offering that opportunity at SAF Orlando 2021, SAF’s 136th Annual Convention, September 21-23 in Orlando.