This is an opportunity for the industry to hear directly from a member of Congress who has decision-making authority on two floral industry priority issues: increasing funding for floral research, and reforming agriculture labor. …
The Society of American Florists’ Great Big Plant Event, which launched on March 1, is in full swing teaching retailers how to take advantage of the rising popularity of houseplants. This all-virtual event teaches best practices, resources and turnkey solutions to drive indoor plant sales. …
Seed Your Future and the Society of American Florists announced their plan to join forces to promote increased awareness of horticulture and floriculture and inspire more people to pursue careers working with flowers and plants. …
On April 13-14, floral industry members will gather virtually with the key decision makers on Capitol Hill. Over a dozen meetings will take place as part of SAF’s annual Congressional Action Days (CAD) making sure floral industry needs are heard. …
This March, the Society of American Florists will launch its first ever Great Big Plant Event – a library of tools and resources designed to help florists improve their plant business, feel inspired and connect with industry partners. …
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