Society of American Florists

Petal It Forward ‘Inspires Everyone’ to Pay it Forward

October 24, 2024 Society of American Florists

Hundreds of floral businesses worldwide joined together to spread joy through flowers during the Society of American Florists’ (SAF) 10th annual Petal It Forward event on October 16. This year’s initiative saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and internationally in Ecuador, Colombia, the United Kingdom, and India. This marks a significant increase from last year’s 580 participants, expanding the event’s reach and impact globally. …

Women in Floriculture Group Aims to Empower and Connect 

September 3, 2024 Roxy Eckberg, Society of American Florists

The group’s first meeting at SAF’s convention was informal. Women shared their experiences in the industry and discussed the future of the group. …

EPA Considers Society of American Florists Guidance to Help Growers

May 24, 2024 Society of American Florists

The Society of American Florists (SAF), and its lobbyist continue to play a pivotal role in providing guidance to the Environmental Protection Agency (EPA), as it works to revise rules regarding pesticide handling – a move that will eventually impact flower farmers across the nation. …

Society of American Florists Advocates for Positive Marketing in the Lead-Up to Mother’s Day

May 22, 2024 Society of American Florists

During major floral holidays, many businesses choose to speak negatively about flowers in their marketing campaigns, using email subject lines like “Dump the flowers” and “Skip the Flowers,” or directly comparing their products to flowers in a negative light. As the voice of the floral industry, the Society of American Florists (SAF) responds to these businesses and urges them to reconsider their messaging. …

Floral Pros Ask Congress for Key Measures to Aid Industry During Congressional Fly-in Event

April 4, 2024 Society of American Florists

On March 19, 13 floral retailers, wholesalers, growers, and importers convened on Capitol Hill for the Society of American Florists’ (SAF) first congressional fly-in of 2024. Led by SAF Senior Lobbyist Joe Bischoff, Ph.D., and Associate Macey Hammerstrom, the group advocated for legislative actions that could provide more affordable access to cut flowers, improve crop insurance for flower farms, and fund research to improve flower and plant quality and production.  …