On March 17-18, floral professionals from across the country will gather in Washington, D.C., for the Society of American Florists’ (SAF) 44th Annual Congressional Action Days (CAD). Attendees will meet face-to-face with key decision-makers on Capitol Hill, advocating for policies that directly impact their businesses and the floral industry as a whole. …
Young professionals in the floral industry seeking growth opportunities and meaningful connections need look no further than the Society of American Florists’ (SAF) 4th annual Next Gen LIVE! conference, set to take place in Dallas, February 23-25, 2025. …
Hundreds of floral businesses worldwide joined together to spread joy through flowers during the Society of American Florists’ (SAF) 10th annual Petal It Forward event on October 16. This year’s initiative saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and internationally in Ecuador, Colombia, the United Kingdom, and India. This marks a significant increase from last year’s 580 participants, expanding the event’s reach and impact globally. …
The group’s first meeting at SAF’s convention was informal. Women shared their experiences in the industry and discussed the future of the group. …
The Society of American Florists (SAF), and its lobbyist continue to play a pivotal role in providing guidance to the Environmental Protection Agency (EPA), as it works to revise rules regarding pesticide handling – a move that will eventually impact flower farmers across the nation. …
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