Young professionals in the floral industry seeking growth opportunities and meaningful connections need look no further than the Society of American Florists’ (SAF) 4th annual Next Gen LIVE! conference, set to take place in Dallas, February 23-25, 2025. …
Hundreds of floral businesses worldwide joined together to spread joy through flowers during the Society of American Florists’ (SAF) 10th annual Petal It Forward event on October 16. This year’s initiative saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and internationally in Ecuador, Colombia, the United Kingdom, and India. This marks a significant increase from last year’s 580 participants, expanding the event’s reach and impact globally. …
The group’s first meeting at SAF’s convention was informal. Women shared their experiences in the industry and discussed the future of the group. …
The Society of American Florists (SAF), and its lobbyist continue to play a pivotal role in providing guidance to the Environmental Protection Agency (EPA), as it works to revise rules regarding pesticide handling – a move that will eventually impact flower farmers across the nation. …
During major floral holidays, many businesses choose to speak negatively about flowers in their marketing campaigns, using email subject lines like “Dump the flowers” and “Skip the Flowers,” or directly comparing their products to flowers in a negative light. As the voice of the floral industry, the Society of American Florists (SAF) responds to these businesses and urges them to reconsider their messaging. …
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