The aim is to continue to drive seafood consumption as well as strong return-on-investment for the suppliers, brands and retailers supporting the campaign. To date, the promotion has returned an average of $4 for every $1 invested in marketing. …
SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. …
Seafood Nutrition Partnership’s ‘Fall in Love with Seafood’ campaign improved seafood sales and increased demand with consumers at H-E-B’s 420 stores throughout January 2024. SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. …
The goals of the campaign are to help consumers eat seafood
at least twice a week for improved health and to bring awareness to amazing online seafood
companies. This multi-media initiative aims to promote direct-to-consumer companies and brands
through web, email, and social platforms and drive consumers to shop directly through participating
companies’ online stores. …
Seafood Nutrition Partnership (SNP) will update the National Seafood Council Task Force (NSCTF) members and the industry on the ‘Fall in Love with Seafood’ consumer campaign strategy at a virtual town hall. The meeting will be via Zoom on Thursday, February 1, 2024, at 4 pm EST/ 1 pm PST. Speakers will present 2023 accomplishments, campaign strategy, and showcase preliminary results from the Fall in Love with Seafood campaign roll-out at H-E-B this January. …
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