Like flowers, floral trends bloom and wither with the changing seasons. That’s why staying on top of the latest flower trends for fall weddings is so important. Here, we discuss both floral design and color trends, so you’ll be ready to make the most of the fall wedding season! …
The mission of the SAF is to connect and cultivate a thriving floral community through training, education, marketing, resources, and advocacy. They couldn’t have chosen a better president! Oscar has served on SAF’s Board of Directors since 2018 and has been at Rio Roses for decades. …
October 16th might seem like just another day on the calendar, but for savvy floral professionals, it presents a blossoming opportunity: It’s Boss’s Day! While this isn’t a major holiday, it has grown in popularity over the years — and it’s a great way to combine gratitude with flowers. …
The scent of crisp leaves, the sight of pumpkins on porches, and the cooler air — it’s that time again! Fall is that magical season between the end-of-summer rush and the winter festivities. But many of us overlook the incredible potential of the fall season as we focus on the upcoming Christmas-to-Mother’s Day sales. So, how can you take full advantage of fall to help your floral sales flourish? Here, we provide a few simple but highly effective marketing tips to keep you ahead of the competition throughout the season. …
Every year, the floral industry gathers for the Society of American Florists (SAF) Convention, a chance to connect, learn, and grow as professionals. This year’s convention, held in Phoenix, Arizona, was their 138th. …
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