Marketing to a Gen Z audience may feel like you’re entering a whole new world. That’s because you are! Gen Z is the first generation who grew up with digital technology, so they’re highly connected and socially conscious. They are also cautious of any attempts to sell them. So, how do you market your products to people who don’t want to be sold to? Here, we provide eight ways to help you do just that. …
Halloween is always a popular holiday across the US, with people flocking to stores to purchase their costumes, candy, and decorations. That’s why this spooky holiday is a perfect opportunity to enchant your customers with spellbinding arrangements — and maximize your profits! Here, we provide five effective marketing strategies to increase the demand for your flowers during this festive time of year. …
Featuring unique and stunning Halloween arrangements in your store and online is a sure way to grab attention — and customers. Here are nine ideas you can use to design your own spooktacular arrangements and floral designs for Halloween events. …
Marketing flowers to Millennials can be challenging, particularly since they perceive them as traditional and more of a luxury purchase. However, Millennials are the largest generation in the United States, with plenty of spending power. So, how can you increase their interest in buying flowers? Here are eight ways to appeal to their values and lifestyle with your floral marketing. …
A pumpkin is an ideal vase for this gorgeous autumn arrangement, featuring a variety of colors and textures that are perfect for this season. …
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